This is not great literature by any means. It's not even good writing, but quite a bit of it is really funny. Yes, Tucker Max is an egotistical, misogynistic asshole, but the stories about him being a misogynistic asshole are funny. I read this several years ago so I don't remember a lot of specifics. My favorite story is where he gets drunk and falls in love with his reflection at a club and spends the evening dancing with himself. If that is not a metaphor for the whole book I don't know what is.